Valor & Violet is proud to carry a full line of Aveda products at our Ames salon location.


Aveda’s Mission

Aveda’s mission is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Aveda’s Approach

We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. We also believe that profit and environmental responsibility will increasingly work together as more industries find out that “nature works” for both sustainability and the bottom-line.

How we care for our planet:

  • Responsible packaging
  • Responsible manufacturing
  • Responsible sourcing
  • Clean beauty
  • Social responsibility