Valor and Violet salons mean everything to owners Kari and Joshua, two stylists who met years ago. Joshua and Kari wanted more for their clients, themselves and the team they would build. They came from humble beginnings and had their idea turned down 37 times before successfully opening on Main Street in Ames, fall of 2016.

Their vision was to create a salon unlike any other. With Aveda & Bumble and Bumble behind them, they have done just that.

They named their salon Valor for great courage and Violet for free spirit. They have fought for their own identity and live by their own rules. You will see their hearts in Valor & Violet and you will feel their dream right when you walk in.


As a local Iowa business and Aveda salon we care about the world we live in. The products and processes we have ensure our business is sustainable. We have a responsibility to our community to contribute and maintain the beauty of the world we live in.


This is what powers our salon and drives our stylists every day. We are passionate about what we do and it shows in the results. With everything we do, our primary goal is to provide our guests with the best service possible in a stress-free environment.


It’s a way of life, you either love it or you don’t. It’s a culture, it’s a tribe.

We believe that we can make a difference in the world. We do it because it’s what’s right and what we stand for.