Co-owners Joshua Duchene and Kari Camenisch opened Valor & Violet in Ames, IA in the Fall of 2016. Their vision was to create a salon unlike any other. With the Aveda & Bumble and bumble behind them, they have done just that. In 2020, Valor & Violet opened a second location in The District in Ankeny, Ia. Every stylist’s primary goal is to keep up with current trends and styles to ensure each client is tailored too.


As a local Iowa business and Aveda salon we care about the world we live in. The products and processes we have ensure our business is sustainable. We have a responsibility to our community to contribute and maintain the beauty of the world we live in.


This is what powers our salon and drives our stylists every day. We are passionate about what we do and it shows in the results. With everything we do, our primary goal is to provide our guests with the best service possible in a stress-free environment.


It’s a way of life, you either love it or you don’t. It’s a culture, it’s a tribe.

We believe that we can make a difference in the world. We do it because it’s what’s right and what we stand for.